nike studs magista EA Enters Strategic Partnership With IMG

EA Enters Strategic Partnership With IMG

Nike studs magista multiyear Agreement to Expand EA SPORTS Brand Footprint

REDWOOD CITY, Calif. tiempo nike soccer cleats Feb. 14, 2008 Electronic Arts Inc. (Nasdaq: ERTS) announced today a multiyear strategic partnership that joins EA SPORTS(TM), the world’s leading sports software brand, with IMG and its global network for marketing and licensing in sports and entertainment.

“This is an exciting step in the evolution of EA SPORTS and our global brand marketing efforts, said Peter Moore, president, EA SPORTS. “This partnership further diversifies our business by allowing us to take our brand deeper into the fabric of sports and lifestyle entertainment. In addition to developing the world’s top sports videogames, IMG’s worldwide licensing and media expertise gives us the opportunity to establish creative new consumer touchpoints with nike studs magista EA SPORTS, both in games and in other relevant categories,

“We’re very pleased to be working with EA SPORTS, the clear leader in sports nike studs magista gaming, said Bruno Maglione, Co Managing Director of WW Licensing at IMG. “We’re excited by the many possibilities this partnership presents us. The potential of the EA SPORTS label to extend into other relevant consumer areas is both powerful and compelling,

Said Tim Rothwell, Co Managing Director of WW Licensing at IMG, “EA SPORTS has evolved into one of the most recognizable sports brands in the world. We at IMG look forward to being a part of extending the EA SPORTS brand into innovative business opportunities on a global scale and at premium quality,

Under the agreement, IMG will partner with EA SPORTS to license and market its brand in tiempo nike soccer cleats a variety of new product categories, which could include sports camps, tiempo nike soccer cleats gaming lounges, publishing products, performance apparel and more. Financial terms of the agreement were not disclosed.

About EA SPORTS

EA SPORTS(TM) is the leading interactive sports software brand in the world, with topselling titles and franchises including Madden NFL football, FIFA Soccer, NHL(R) hockey, NBA LIVE basketball, NCAA(R) Football, Tiger Woods PGA TOUR(R) and NASCAR(R) racing. (EA), headquartered in Redwood City, California, is the world’s leading interactive entertainment software company. Founded in 1982, the company develops, publishes, and distributes interactive software worldwide nike studs magista for video game systems, personal computers, cellular handsets and the Internet. Electronic Arts markets its products under four brand names: EA SPORTS(TM), EA(TM), EA SPORTS BIG(TM) and POGO(TM). In fiscal 2007, EA posted revenue of $3.09 billion and had 24 titles that sold more than one million copies. Globally, IMG produces and distributes more than 11,000 hours of sports, documentary, drama, comedy, entertainment, popular factual and children’s content annually. IMG also represents the broadcast rights to many of the world’s premier sporting events and has the world’s largest sports archive with more than 250,000 hours of footage nike studs magista tiempo nike soccer cleats.