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But travel two hours south of these famed French nike mercurial victory 6 indoor Riviera locales and you’ll find the lesserknown Hyres (pronounced eehyair), a sleepy seaside town that once a year transforms into a fashion hot spot during the Hyres International Festival of Fashion and Photography. Known among industry insiders as a pivotal event for discovering some of the most innovative new fashion designers from around the world, the festival culminates in a juried nike mercurial victory 6 indoor soccer cleats nike cheap competition between 10 designers, narrowed down from roughly 300 applicants, for a prize of 15,000 euros, or about $18,000 at the current exchange rate.

Belgian designer presided over soccer cleats nike cheap this year’s jury, which included American Vogue’s Sally Singer, Hermes’ artistic codirector and New York designer.

“It’s a unique, independent international platform for launching the key young creative designers of tomorrow, says, a Paris native and president of the San Francisco nonprofit foundation Arts of Fashion who has attended the festival for the past 10 years. “Hyres gives powerful exposure to these selected talents,

Viktor Rolf, Swedish knitwear designer and Paris womenswear designer are all past winners of the Hyres prize.

The events, which include photography exhibits, lectures and film screenings, take place each year at the, which affords breathtaking views of the Mediterranean. The designers present their highly conceptual work on the final day before a select crowd of buyers, representatives of the and journalists, who this year were gathered for the fashion show finale inside a quaint brick portico converted into a runway.

Belgian designer took home the L’Oreal Professional Grand Prize for her sculptural collection inspired by the photos of German artist.

“He recreates everyday scenes from life, like kitchens and offices, out of paper and then photographs them, so you’re not sure if it’s really real, says Verschueren, 22, who graduated from the in Belgium, renowned for launching the careers of the Antwerp Six.

Doucet, whose foundation hosts its own annual international competition that rewards student designers nike mercurial victory 6 indoor with apprenticeships at fashion houses in San Francisco and Europe, aims to infuse American fashion with that cuttingedge spirit of Hyres.

“I believe in San Francisco, says Doucet, a former fashion design professor and fashion designer. “This is why I set the Arts of here, even if I am well aware that the fashion scene is only burgeoning,

Fashion master class San Francisco’s Arts of Fashion Foundation will host an international cadre of Hyres alumni Alexandra Verschueren, Anthony Vaccarello, and to teach a series of master classes at the foundation’s ninth annual educational symposium, to be held this year at the in December nike mercurial victory 6 indoor.