Eyewear makers Cutler and Gross open Yorkville store
Mercurial victory vi ag nike mens magista approaching the shop at 84 Yorkville Ave. last Thursday morning, I’m struck by what I take to be rather odd marketing. More prominent than spectacles in the front window is a bicycle, which, I later nike mens magista learn, is what Wilkinson rode in on, all the way from the Drake Hotel on the Queen West West side of town.
Since landing, however, Wilkinson has mercurial victory vi ag changed out of sensible lacedup shoes into spectator pumps nike mens magista reimagined by the ultrachic cobbler Bruno Frisoni in white and a pinkish orange that goes well with her dress an orangish red that is cut with wit and care from doubleknit jersey by Giles Deacon and that comes with a matching handbag.
While it obviously doesn’t interfere with the precision of her liquid eyeliner or the straightness of the seams in her glamorously retro hose, Wilkinson is shortsighted and wears glasses. In fact, she figures they enable her not only to see better but also to look better, and she thinks of them not as an appliance but as an accessory.
Since 1969, when Graham Cutler and Tony Gross, cofounders and still active partners, began their business, the idea of eye glasses as fashion accessory has become one of those mercurial victory vi ag enduring clichs that keeps getting truer and truer.
Wilkinson, who has been with the firm since 1982, is important enough that her availability determined the date for last week’s Toronto party. Cutler himself nike mens magista was coming this week, but Wilkinson this week is in Paris for SILMO, the optical trade fair, which more evidence of the link between myopia and the mode is taking place at the same time as fashion designers are unveiling their latest collections.
During London Fashion Week last month, Culter and Gross frames appeared on the catwalk at spring shows presented by Giles Deacon, as well as by Erdem Moralioglu and Thomas Tait (both Montreal natives). All have collaborated on eyewear designs, ranging from spaceage cat’seyes from Deacon to Tait’s drooping frames meant to capture the expression of a sad kitten.
Besides working with fashion houses, which also include Maison Martin Margiela, Cutler and Gross produce seasonal collections, with concepts and themes under the creative direction of Monica Chong, who was formerly a fashion designer specializing in contemporary evening wear.
Trained as an optician, Wilkinson takes care of design and materials. Typically, Cutler and Gross frames are made from acetate cut from sheets, not manufactured by some mass moulding method. They are polished and fitted (with hinges that are pinned, not glued) by hand. And, starting at $475, they don’t come cheap.
Even as Cutler and Gross, which also has two shops in London and another in Hong Kong, is planning on a New York location by next spring, it has not assumed the snooty selfimportance of an international luxury brand. It still refuses to engage in visible logos. There really mercurial victory vi ag is no need for such measures, not when you’ve got a living, breathing symbol of taste and charm in the person of Marie Wilkinson nike mens magista.