The Cambridge Satchel Company’s starring role
Nike magista flyknit nike mercurial victory vi indoor in 2008, Julie Deane’s daughter, Emily, was being bullied at school. Wishing to improve her daughter’s life, Deane found a nearby private school that promised a happier environment and an end to the bullying. Realising that this would be costly, and also that it would be unfair to send Emily without also sending her son Max, Julie wrote a list of 10 things she could do to nike magista flyknit raise the necessary funds to send both of her children to the new school. Serendipitously, her children were reading
at the time and had both asked if they could have traditional leather satchels like those toted by the book’s nike mercurial victory vi indoor main character’s, and thus Deane included ‘make satchels’ in her moneymaking list.
With just 600, the time limit of a sixweek school summer break, no prior business knowledge, and the unerring support of her beloved mother, Freda, Julie resolved to start a business manufacturing the leather satchels, and so
The Cambridge Satchel Company
To say the company has been a runaway success would be an understatement. Four years on, it boast sales figures of over 1 million a month, their own factory, 65 employees and countless stylish celebrity followers, such as Alexa Chung and Zooey Deschanel. Earlier this year, Bloomingdale’s New York store even dedicated all eight of their windows to showcasing the bags. Deane credits the nike mercurial victory vi indoor company’s initial recognition to the network of prominent fashion bloggers who championed the satchels from the very beginning, as the ad shows.
The only minor blip has been a recent legal case against their former manufacturers, who started a nike mercurial victory vi indoor rival company, Zatchels, and proceeded to use the patterns supplied by Deane to produce a nearidentical rival product. But even that hasn’t held Julie back she rightfully won the case, withdrew her business, bought her own factory in Leicestershire and found that many of the staff from the old manufacturers defected to come and work for her after being appalled by the behaviour of their former employer.
It was just twoandahalf months ago that Deane was contacted to say that the story of her business had been chosen to become the next case study for Google’s ‘The web is what you make of it’ series, and tomorrow night she and her children will sit down to watch the final product premiere on ITV and Channel 4.
“It’s so much better than we could have ever imagined, it tells our story so perfectly, Julie told us. “The company has given us so many special memories and moments from going to Downing Street and meeting Samantha Cameron to winning an award at Red magazine’s Hot Women Awards. I just hope it inspires people to start up their own business and shows that it’s the spirit of the company that makes it what it is, nike mercurial victory vi indoor nike magista flyknit.