How the Canucks won the hearts and chests of women
Mercurial victory 6 tf vancouverfor Erin Maloney, the bright turquoise colour soccer cleats near me and plunging neckline of her Canucks Tshirt says all you really need to know about the soaring popularity of team apparel among young women on the West Coast.
“It’s feminine, she says. “They make it kinda sexy, instead of just girls wearing jerseys,
It wasn’t always that way. A few years ago, only 8 per cent of the team’s selection of apparel was designed and fitted for women, versus 30 per cent today.
“Our fan base is diverse, multicultured, all ages, and when you mercurial victory 6 tf lined that up with the product offering four years ago, it didn’t match, says Victor de Bonis, the team’s chief operating officer.
So the team made mercurial victory 6 tf a conscious decision to change that.
“(With) the merchandise that we have for women, we’re trying to follow fashion trends and ensure there’s a cutting edge, says de Bonis. “The female fan is really looking soccer cleats near me for sophisticated product and fashionable apparel,
The Canuck offerings have certainly struck a chord.
“The fitted jerseys are really nice, says Melissa Dunn, who on this day sports a more conventional if tightfitting Canucks Tshirt paired with white shorts. “They look better than the big, baggy ones the guys wear,
Sometimes, of course, it’s not strictly about mercurial victory 6 tf hockey at all, which would be the case with Yoshie Yokota, scouting for anything with Ryan Kesler’s name on it. “I’m not really a fan, but I’ve seen his face and he’s so cute,
It has, after all, become de rigueur to make a fashion statement in support of the hometown squad, now battling the Boston Bruins in the Stanley Cup finals.
“When you’re downtown, and it’s game day, you have to be wearing something, says Ravina Dulay, having just bought one of the more risqu, cleavagebaring Tshirts in yellow.
Nor does it hurt that many women simply like the team’s official blue and green palette. “We have the best colours, soccer cleats near me claims fan Taija McLuckie, showing off the shiny, aqua polish at the end of her fingers. “We even got our nails done,
But she and pal Maria McLelland were less successful in finding one of the Vnecked Ts at the club’s main store. All the smaller sizes were sold out, which seems to make McLuckie even more covetous.
“You look like a girl in it, she says. “I have a chest for a reason. It might not be a big one,
As much as the team is struggling to keep up with demand, however, it’s also hoping to make its suddenly fashionable apparel more accessible to all those wouldbe buyers.
In April, the team opened a tiny satellite store downtown, blocks from the main store at Rogers Arena, but it can barely hold more than a dozen customers at a time and features a correspondingly limited selection.
That should change by August, in time for the start of next season.
“We’re looking to open a new store right in the core of the Robson (Street) shops, de Bonis says. “Our focus now is getting more outlets for people to shop, get the product closer to the consumer, mercurial victory 6 tf.