Fashionably in tune with the times
Mercurial fg designer wear gets a new address in Kochi. Unlike boutiques which eventually assume the label, Collage in Panampilly Nagar stocks designer wear created by the likes of Rajesh Pratap and Tarun Tahiliani.
Located on the main avenue Collage draws attention with its attractively decked shop window. Designer tunics and kaftans with delicate embroidery on ombreydyed chiffon, dresses, shirts, kurtis, salwar kurtas and saris, are all there for the picking. The store also stocks jewellery designed by Monica G, Puja Arya and Neha Ruia. There is a bit of home furnishing in the form of cushion covers by Nir Home.
According to Tracy Thomas, one of the partners of the store, market is opening up. mercurial fg There is awareness about designer labels and people are willing to spend extra money for designer garments. This is the reason why the store, which has branches in Chennai and Bengaluru, opened its glass doors here. That said the store doesn’t stock haute couture, for obvious reasons. Kochi is still conservative about spending enormous amounts of money on high fashion garments. On the other hand designer labels with price tags of Rs.5,000 upwards have enthusiastic takers, says Tracy.
Some of the labels the store stocks are Puja Arya, Rahul Misra, Payal Pratap, Varun Nidhika, Virtues, Myoho, Free Falling, Twam, Payal Jain, Krishna Mehta, Manish Gupta etc. These are the designers and labels which are available currently. July and December we plan to bring in other designers, says Tracy. Come July and you just might get to see, feel and of course, buy garments by Sabyasachi Mukherjee, Priyadarshini Rao, Manish Gupta too.
The store’s USP, a godsend for some fashionistas, is that if you covet a garment by a designer whom Collage doesn’t stock they will get it for you, says Tracy. That is not all, if a mercurial fg customer does not like what she or he has seen in the store, there are catalogues that can help. Especially if you are trousseau shopping. a prospective cristiano ronaldo shoes indoor bride or bridegroom likes something but wants changes, we can customise the garment, says Tracy. And she is not referring to simple alterations! For instance if you see something in peach which might not be your colour, and you want it in pink will get it for you.
The store is designed in such as way that there is plenty of light and the mercurial fg white walls give an impression of space. The garments are chosen carefully after much deliberation, says Tracy. Lata Madhu, the brain behind Collage, who is a regular at two Indian fashion weeks and chooses designers based on what the designers showcase there.
If the gents are looking to don designer threads there is menswear too. Rajesh Pratap’s signature pin tucks, shirts, kurtas understated fare that has come to define his menswear line can be found there. If not then you can place an order for something by the designer and it will be yours, Tracy assures you. Men can now look beyond garishly embroidered garments that pass off as Indian ethnic wear mercurial fg cristiano ronaldo shoes indoor.