Z taking Rocawear to China
Soccer shoe store 07/06/2009 16:38:33Rap superstar JayZ is taking his Rocawear clothing brand to the Far East he’s inked a new manufacturing and distribution deal in China.The ‘Big Pimpin’ hitmaker, real name Shawn Carter, launched the line in 1999 and went on to sell the rights to the collection to Iconix Brand Group in 2007 for a whopping $204m.He retained his stake in the company and continues to oversee the development and marketing of Rocawear and now he’s set to cash in on the Chinese market after signing a contract with Bosideng International Holdings.
The deal will see Bosideng produce men’s and women’s Rocawear products from spring 2010 with plans to open 300 of the designer stores across the country within the next three hypervenom phantom 2 years.JayZ says in a statement: “When Iconix purchased the Rocawear trademark two years ago, Neil Cole (Iconix founder) and I made a commitment to building Rocawear hypervenom phantom 2 into a global lifestyle brand,Our expansion into China is a validation of our joint efforts to bring an authentic interpretation of American fashion to young people around the world,Click soccer shoe store to stay connected with more stories like this: Sign up here to receive news by email. once per day, no spam.More in this sectionDepp worried about ‘greasy little horrors’ trying to date daughterBrad Pitt installs swear jar on set of ‘World War soccer shoe store Z’Beckham opts for family time over Glasto
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